Front Label (Left) Back Label (Right) | 16oz Retail Bottles
Hedley & Bennett
Identity | Creative Direction | Brand Development | Packaging | Web | Photography | Newsletter Creative
Started off in Production for 10 months working as a Technical Designer. Refined our tech packs to be more efficient company wide. Got promoted to the Marketing Department as Lead Designer. Everything coming out of the company for the last 2 years has been created by me.
Designs & Duties Include: Catalogs, Business Cards, Printed Promotional Pieces, Weekly Newsletters, Website Design, Landing Pages, Online Ads, Social Media Assets, Product Photography, Photo Retouching, Product Development, Package Design, Manage Interns, Give Creative & Art Direction.
In collaboration with Hedley & Bennett, I was able to head this project with Richer Poorer. Working closely with my CEO + Creative Director, we designed socks that were inspired by her trip to Iceland. Not only were the colors inspired by her trip, but the fun designs are also a nod to the brands playful approach to work wear. Photos shot/provided by RP.
In partnership with Mayor Garcetti's campaign - LA Original, we came up with 2 aprons that best represented our city.
The illustration incorporates their logo & what "The Perfect Day in LA" consist of that weren't your typical tourist destinations. Palm Trees, Tacos, Griffith Observatory, Beaches & Capitol Records. These are the industries that fuel Los Angeles and make it amazing: culinary, music & entertainment, tourism & science.
City guide designed for La Colombe who had clients visiting Los Angeles. Pinned specific landmarks, restaurants, bars, & cafe's that they should visit. Also created a check off menu for the clients to choose meals from Madcapra & In-N-Out. This was all printed material distributed the day of arrival.